I started as a fashion brat in Paris, France, falling in love with the way style interjected a commentary on culture, life, gender, and even politics. It was in this industry I realized the power of brands and how they shape society.
I began working as a writer for brands in the luxury sector, fashion, jewelry and spirits (Chanel, Cartier, Moet & Chandon) as well as emergent brands in the fashion industry, applying my poetry to branding and brand manifestos and editing and writing for brand campaigns. I went on to work in-house in the states for brands such as Swarovski in NYC and L.A, moving from creative to strategy. I now work with world-class brands in sustainable fashion, culture, jewelry, beauty, and more, as an ongoing brand strategist, consultant, freelancer and collaborator.
My niches are communications, brand identities (verbal / creative), ongoing copywriting, and campaigns.