SAVAS - Brand & Copy Direction + Copywriting

During this exciting collaboration with founder Savannah Yarborough + team, we brought new copy and brand direction to bring forth the true soul and essence of Rock & Roll Country Club. This project included creating a Brand Copy Guide, exploring brand architecture, brand direction, voice & tone, brand personality and storytelling. I went on to support with their website relaunch and architect / write the website, and writing copy for newsletters, products & more.