SOKO Jewelry - Copy Direction & Branding

Soko is a women-led, certified B-Corp, people-first ethical jewelry brand built to connect artisans in Kenya with the global market. An ode to the many meanings of being strong, each piece is inspired by powerful women who cease to be defined by the status quo.

I partnered with the Brand team in LA and San Francisco to refresh their Storytelling & Brand Copy Direction, Brand Book / Guide, crafting and architecting new messaging for their evergreen sections, refining their voice and tone, educating their customers on their B Corp approach to jewelry, SaaS technology for the Kenyan artisans, and more.